Client: Time Warner/Road Runner
This incentive program featured fast-moving scenes and a "fastrack" theme to inspire Road Runner sales representatives to excel. Reps were encouraged to surpass their goals to earn poins that could be redeemed for prizes. Grand prize winners would be sent to Orlando for a four-day all expenses paid vacation. Communications included a large introductory direct mail piece, monthly postcards that offered opportunity for additonal points, and e-mail messages with incentive copy.

Sample copy
We're setting a new pace to go for the gold with Time Warner Cable Business Service's hottest quarter yet. Introducing Fastrack, a contest that pulls out all stops to reward big Road Runner Business Class sale as we pursue agressive goals for 2003.

So dig in and get ready for a quick start, because Fastrack prizes are bigger than ever to fuel a fast lead in early 2003. You could earn points to win over $3,000 in Fastrack prizes and an exciting getaway for you and a guest to Orlando, Florida!

Keep on accelerating with Fastrack bonus points!
Interested in earning more Fastrack bonus points? Then focus on Road Runner Business Class Web Hosting during the month of March and tack on 5,000 points for every new sale! But don't slow down just yet, because you can earn another 1,000 points wih Fastrack Web Hosting trivia!