Client: Hickory Tech
This small, local phone company finally obtained phone number portability for a certain suburb of Des Moines, meaning that a person could switch to their service from another and keep the phone number they'd had for years. We were asked to produce a teaser postcard that hinted at this new service that they would soon offer to attract new customers. Working with a designer, I conceptualized the eye-catching headline and worked alongside him to get "the look."