Client: JCPenney
JCPenney came to Relationship Marketing to develop a communications program for their bridal registry service. Using their comprehensive database of registered couples, we created a loyalty program that spoke to recipients personally using name, location, marriage date, products on registry and more.

Sample copy
Wedding plans don't stop at the wish list. Manage everything from the guest list who's who right down to "I do" from your JCPenney.com Wedding Registry. Add gifts to your wish list, share suggestions with friends, and discover features that let you:
• Tackle day-to-day to-do lists
• Send e-mail invites and track RSVPs
• Plan showers and other events
• Recommend travel options for out-of-town guests