Client: Southwestern Bell
SBC SMART Yellow Pages came to Relationship Marketing with a campaign to bolster its Yellow Pages advertising sales. To do so, we created a comprehensive direct mail piece that spoke to potential advertisers in the St. Louis and Houston areas using name, business name, type of business, compelling statistics and customized offer based on what they'd purchased in the past.

Sample copy
Grow with the SMART Choice. SBC SMART Yellow Pages! SBC SMART Yellow Pages receives almost 74% of all Yellow Pages references in Greater Houston! Combine the reach of the White Pages, Yellow Pages and SMARTpages.com and save 50%!

Did you know the typical sign shop receives over $6 million in revenue and $2 profit for every $1 spent on Yellow Pages? And, Yellow Pages are referenced nearly 310,000 times per day in Greater Houston!

It's true! And more than 80% of Yellow Pages users contact a store or business as a result of a Yellow Pages reference. That's because Yellow Pages rank #1 as the most influential advertising tool - beating out newspapers, television and radio!

Limited-time offer!
Available now to past advertisers who have not appeared in the SBC SMART Yellow Pages for one or more years. According to our records, <company name> has not advertised in the SBC SMART Yellow Pages since 2001 ...

That qualifies you for this limited-time offer!