Client: Novartis
Novartis frequently came to Relationship Marketing to develop campaigns to motivate sales representatives to excel and perform. "Zero In On Zelnorm" asked sales representatives to focus on a particular prescription - Zelnorm - in an effort to take over the market against competitors. Sales reps were rewarded with points that were redeemable for prizes with each new prescription. Grand prize winner took home a 42-inch flat screen TV.

Sample copy
Zero In now and get ready to expand your Zelnorm prescriber base! Focus and take aim. Set your sights on helping IBS sufferers. Generate Zelnorm prescriptions from Tier one and tier two non-prescribers throughout T103.

Zero In on Zelnorm during this 16-week merchandise incentive program and plan on hitting your target. Fabulous merchandise awaits those who succeed - check your Zero In Merchandise Catalog for all the details.

Earn Z Points for every physician you convert to Zelnorm. Hit the mark right on and you could win a 42-inch Panasonic Plasma Display!

Everybody wins when you Zero In on Zelnorm!