WRITING AND EDITORIAL EXPERIENCE

COPYWRITING, MARKETING AND EDITORIAL EXPERIENCE

11/2002 - 7/2003 RED RAG Magazine. Co-publisher - Des Moines, Iowa
Managed production of the magazine's Web site at www.redragmag.com, including design and layout using Adobe Photoshop and Macromedia Dreamweaver programs. Responsible for advertising sales and ad composition using Adobe Photoshop and QuarkXpress. Strongly proficient in font use and conceptualizing of new ideas, and provide a variety of editorial content using Microsoft Word.

10.02 - 07.03 RELATIONSHIP MARKETING, Creative Consultant - Des Moines, Iowa
Served a diverse variety of clients (JCPenney, Southwestern Bell, Novartis, Briggs Corp.) and contributed to developing solutions for their marketing needs. Primarily focused on loyalty marketing tactics, conceptualizing of new approaches, and creating copy for direct mail pieces, e-mail messages, brochures and Web sites. Assisted with editing and proofing needs using QuarkXpress.

01.02 - 07.02 SMART COMPUTING, Writer - Lincoln, Nebraska
Researched, wrote, and edited PC-related articles for a popular monthly consumer computing magazine. Covered assigned software and hardware beats, and reviewed monitors for publication in magazine and on Web site. Selected as one of three writers for monthly featured column with full byline.

4.00 Ð 10.01 MATCH.COM, Senior Writer - Richardson, Texas
Produced content and managed distribution of weekly enewsletters (resulting in 300% increase in ezine readership and site visitation). Led development of first HTML newsletter (with graphics and site links) in TMCS corporate family. Wrote all emarketing and consumer lifecycle messages and developed site maps to demonstrate and improve lifecycle messaging. Wrote and edited banner ads, site messaging, advertising, and promotional copy. Wrote and edited articles, and concepted story ideas and themes regularly for MatchScene, Match.com's online relationship ezine.

10.99 Ð 4.00 ICELEBRATE.COM, Content Manager - Irving, Texas
Led content team in the planning and development of editorial content, site articles, and feature items. Reviewed and edited freelance team copy submissions and managed all retail copy and site messaging. Wrote and managed copy for print advertising, email marketing, and special projects. Created sitemaps and managed development of seasonal feature stories and editorial content.

9.98 Ð 9.99 JCPENNEY.COM, Ecommerce and Catalog Copywriter - Plano, Texas
Wrote Web site banner ads, page and spread headlines, and product descriptions. Managed catalog page copy production from paste-up to print. Proofed and edited copy for grammatical and presentation errors. Worked with art directors for aesthetic flow of copy with art.

6.97 Ð 7.98 INFOUSA, Copywriter - Omaha, Nebraska
Produced Web site copy content and CD-ROM product screens. Wrote sales copy for direct mail brochures, letters and catalogs.

9.96 Ð 6.97 BK/STUART ENTERTAINMENT, Senior Copywriter - Council Bluffs, Iowa
Wrote promotional and business-to-business sales copy. Designed, wrote, and produced technical manual for new computerized product. Contributed articles to bi-weekly domestic distributor newsletter and developed concept international newsletter. Managed domestic version of product catalog.

6.95 Ð 9.96 ORIENTAL TRADING COMPANY, Catalog Copywriter - Omaha, Nebraska
Wrote product descriptions for up to 200 new items per catalog. Created headlines for catalog spreads, covers, and outside advertisements. Managed editorial and English usage inquiries from design and marketing teams.

EDUCATION December 1992 Iowa State University - Ames, Iowa
B.S. in Journalism and Mass Communication Emphasis in Public Relations